As an organic food company, we've always admired nature's complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we're also a team of parents that know firsthand that life - and parenting - isn't always perfect. Because life happens, our goal was to design an organic formula we can feel good about feeding our babies and yours.
A really important first food made mostly of cow's milk and plant-based oils and supplemented with a whole host of minerals and vitamins mandated by the FDA to ensure baby grows well. 
We know you read the label on every food you feed your family, and formula should be no different. Since it's a bit more complicated than other Plum products, we thought we'd give you a hand in understanding the ingredient list, and why each and every ingredient is in our formula (and many others you'll find on the market).
All babies need carbohydrates for energy, and lactose is the most abundant carbohydrate found in breast milk.  In fact, carbohydrates make up 40-45% of baby's energy, and this is especially important for their rapidly growing brains. ,  Some formulas use a combination of lactose and corn-derived sugars like corn syrup solids, glucose syrup solids and/or maltodextrin, but ours is just organic lactose.
Organic palm oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk. We include palm oil as a component of our plant-based oil blend as it's the closest oil that mimics the palmitic acid found in breast milk.  Babies use dietary fat as a source of energy to support their rapid growth during early infancy , and fat helps aid in vitamin absorption.  Our organic palm oil is Roundtable on Sustainable Palm Oil (RSPO) certified. 
Organic soy oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy , and fat helps aid in vitamin absorption.  Certified organic formulas like ours contain no genetically engineered ingredients (that's GMOs), and this includes the soy. We know some parents are concerned about soy allergies. If you are, it might be helpful to know that the allergy component of soy is in the protein and there is very little protein found in soy oil.  If you do have concerns, consult with your pediatrician.
Organic coconut oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy , and fat helps aid in vitamin absorption. 
Organic safflower and sunflower oils are both a source of dietary fat for baby. The oil we use varies depending on availability. Both are high oleic oils meaning they have a lot of monounsaturated fats to offer baby, a good thing all around. Our organic high oleic safflower/sunflower oil is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk, which typically contains 20% palmitic acid and about 34% oleic acid. Babies use dietary fat as a source of energy to support their rapid growth during early infancy , and fat helps aid in vitamin absorption. 
Infant formula's inspiration is breast milk. Since we can't perfectly reproduce breast milk, we use the closest thing in nature: cow's milk. We deconstruct it so that we can build it back up again in proportions that are closer to breast milk. We start with nonfat milk and add the fats back in from the plant-based oils so that baby is getting the right blend of fats.
Whey, and its best friend, casein, are two types of protein found in both cow's milk and human breast milk. These two powerhouse proteins help support many different functions including growth and development.  While cow's milk is higher in casein, the opposite is true for human breast milk, which is relatively higher in whey protein.  Whey protein is easier for babies to digest than casein. All infant formulas, including ours, are created with the intent to be gentle on baby's digestive system.
Infant formula is a highly regulated product, as it should be. The FDA has mandated which nutrients and at what levels must be included in all infant formulas. From emulsification to preservation to nutrition, we've carefully selected each individual ingredient in the “less than 1%” category based on functionality and formula optimization. Next, all the ingredients found in our Minerals & Vitamins overview are the ones required by the FDA.View Details
As an organic food company, we've always admired nature's complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we're also a team of parents who know firsthand that life – and parenting – doesn't always work out as planned. For many of us, breast milk isn't always an option. Which is why our goal was to design an organic formula we can feel good about feeding our babies and yours.
It also made a lot of sense, coming from us. Giving little ones a healthy start with quality, organic food is what we do. It's all we do. And that includes giving all parents an opportunity to feed their babies in the best way possible.
So, here's to keeping our babies well fed. And here's to compassion. You know what's best for your baby and for your family. Whether it's all breast or some breast or no breast at all. We get it. We're on this journey, too.
Breast milk is amazing stuff. It's the perfect first food for baby, and we firmly believe it should be every parent's first choice, whenever possible.
Still, for all kinds of reasons - medical, emotional, logistical - feeding baby only breast milk isn't always an option. The reality is that formula is baby food. And, as a baby food company, we want to support every parent, and every parenting style, by offering an organic infant formula we can all feel good about.
We're proud to say our infant formula is the only one on the market certified by Oregon Tilth. Their seal of approval signifies that our formula meets USDA's high standards for organic foods.
So what does that mean?
Think of it this way: Formula is food. In fact, it's primarily cows' milk, broken down into components and fortified with critical nutrients found in breast milk.
For those of us who loyally buy organic dairy, we want the dairy in the food we're feeding our littlest ones to be organic, as well. So the milk in our formula is certified organic - meaning it comes from cows fed a diet of organic grain and hay grown without synthetic pesticides or fertilizers, and never treated with rBST*.
The organic certification means some other things, too. It means no genetically modified ingredients (GMOs) can be included and that 95% of the contents must be organic.
**Side Note: While no significant difference has been shown between milk derived from rBST-treated and non-rBST treated cows, we chose to make our formula with milk from non-rBST treated cows.
After extensively reviewing the research and consulting several industry-leading experts, we ultimately determined it was important to include DHA & ARA in Plum's formula.
Here's a little more on why:
DHA (docosahexaenoic acid) and ARA (arachidonic acid) are two long chain fatty acids found naturally in human breast milk. These fatty acids are the major long chain fats in baby's brain and nerve tissue. DHA is an important structural component of an infant's brain and eyes., While not conclusive, some studies have demonstrated that visual acuity, visual attention, cognitive function and potentially other benefits are positively impacted when DHA and ARA are included in an infant's diet., , , , , 
We do want to acknowledge that the DHA & ARA extraction process has concerned some parents. For this reason, our decision to include these ingredients was not one we took lightly.
These ingredient forms of DHA and ARA are produced from algae and fungus, respectively.  Due to regulatory constraints, the only forms of DHA and ARA available for inclusion in infant formula are hexane-extracted. We understand concerns around hexane-extracted products, and are working within the industry to shift to water-extracted DHA and ARA alternatives.
In the meantime, we feel assured that regulatory agencies (plus our own advisors and experts) have reviewed the safety of hexane-extracted DHA and ARA and agree that these ingredients are safe for use in infant formula. For this reason, and because of their potential importance in baby's development, we have chosen to include them in our formula.
Learn more about all the ingredients in our formula above.
Absolutely. Any breast milk is beneficial, so if combo feeding is an option for you, we think that's great.
Our formula is completely safe to use in addition to breast milk. We suggest reaching out to your pediatrician or lactation consultant for advice on the right quantities and mix for your little one.
Wash your hands and prepare a clean surface. Pour the desired amount of warm water into a clean bottle. (Use the feeding chart provided on the back of the tub.)
Add the appropriate amount of powder to the water in the bottle using the scoop provided. Store the scoop by sliding the handle of the dry scoop into the slot located in the upper left corner above the powder in the tub.
Cap the bottle and shake well until the powder is dissolved. Feed to baby immediately. Discard any remaining formula in the bottle after 1 hour from the start of feeding.
Our Wellness Advisory Panel helps ensure Plum's mission - to nourish little ones with the very best food from the very first bite - is actionable, credible and grounded in the most progressive thinking out there. See what some of our Wellness Advisory Panel members have to say about our organic infant formula.LEARN MORE
"While all infant formulas on the market must meet the same strict ingredient standards set by the FDA, a key differentiator is the quality and source of those ingredients. We diligently researched the ingredient options to ensure our formulation provides quality ingredients to give baby a nutritious start in life."
"I believe that breast milk is the ideal food for infants, but I've learned first-hand that feeding babies exclusively breast milk is not always possible. Whether a parent chooses breastfeeding, combo feeding or formula feeding, it's a personal choice. That's why I'm so pleased to see an organic infant formula from a trusted brand."
The challenges of infant feeding are exacerbated for many low income families. We're extending our program The Full Effect® to provide support and education around breastfeeding and infant feeding to families in need.
Discover Plum Organics' complete line of organic baby foods including fruit puree, toddler snacks & more as well as information on the growth and development of healthy babies, portable baby food pouches and reviews.
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