As an organic food company, we've always admired nature's complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we're also a team of parents who know firsthand that life - and parenting - doesn't always work out as planned. For many of us, breast milk isn't always an option. Which is why our goal was to design an organic formula we can feel good about feeding our babies and yours.
It also made a lot of sense, coming from us. Giving little ones a healthy start with quality, organic food is what we do. It's all we do. And that includes giving all parents an opportunity to feed their babies in the best way possible.
So, here's to keeping our babies well fed. And here's to compassion. You know what's best for your baby and for your family. Whether it's all breast or some breast or no breast at all. We get it. We're on this journey, too.
Breast milk is amazing stuff. It's the perfect first food for baby, and we firmly believe it should be every parent's first choice, whenever possible.
Still, for all kinds of reasons - medical, emotional, logistical - feeding baby only breast milk isn't always an option. The reality is that formula is baby food. And, as a baby food company, we want to support every parent, and every parenting style, by offering an organic infant formula we can all feel good about.
We're proud to say our infant formula is the only one on the market certified by Oregon Tilth. Their seal of approval signifies that our formula meets USDA's high standards for organic foods.
So what does that mean?
Think of it this way: Formula is food. In fact, it's primarily cows' milk, broken down into components and fortified with critical nutrients found in breast milk.
For those of us who loyally buy organic dairy, we want the dairy in the food we're feeding our littlest ones to be organic, as well. So the milk in our formula is certified organic - meaning it comes from cows fed a diet of organic grain and hay grown without synthetic pesticides or fertilizers, and never treated with rBST*.
The organic certification means some other things, too. It means no genetically modified ingredients (GMOs) can be included and that 95% of the contents must be organic.
*Side Note: While no significant difference has been shown between milk derived from rBST-treated and non-rBST treated cows, we chose to make our formula with milk from non-rBST treated cows.
After extensively reviewing the research and consulting several industry-leading experts, we ultimately determined it was important to include DHA & ARA in Plum's formula.
Here's a little more on why:
DHA (docosahexaenoic acid) and ARA (arachidonic acid) are two long chain fatty acids found naturally in human breast milk. These fatty acids are the major long chain fats in baby's brain and nerve tissue. DHA is an important structural component of an infant's brain and eyes.,While not conclusive, some studies have demonstrated that visual acuity, visual attention, cognitive function and potentially other benefits are positively impacted when DHA and ARA are included in an infant's diet., , , , , 
We know that the DHA & ARA extraction process has concerned some parents. For this reason, our decision to include these ingredients was not one we took lightly.
As outlined by the FDA, the hexane-extracted forms of DHA and ARA that we use are ‘Generally Recognized as Safe' (GRAS) for infant formula (GRAS Notice No. GRN 000041). Nevertheless, we understand our consumers' desire for non-hexane extracted products, and are working within the industry to shift to alternatively extracted versions of DHA and ARA that are commercially viable for infant formula.
In the meantime, we feel assured that regulatory agencies (plus our own advisors and experts) have reviewed the safety of the DHA and ARA in our product and that these ingredients are safe for use in infant formula. For this reason, and because of their potential importance in baby's development, we have chosen to include them in our formula.
Learn more about all the ingredients in our formula above.
Absolutely. Any breast milk is beneficial, so if combo feeding is an option for you, we think that's great.
Our formula is completely safe to use in addition to breast milk. We suggest reaching out to your pediatrician or lactation consultant for advice on the right quantities and mix for your little one.
Yes. Plum's formula is certified organic and does not contain any genetically engineered ingredients.
Yes. Both the formula and the manufacturing facilities are Kosher certified by the Union of Orthodox Jewish Congregation of America. Our formula is also Passover Qualified.
Yes. There is no source of gluten introduced into our formula. Also, the manufacturing facility processing areas and equipment do not contain gluten. Our formula is tested to ensure it meets the FDA criteria for gluten free.
No. All our packaging materials are manufactured without BPA and BPS.
All infant formulas, including ours, are created with the intent to be gentle on baby's digestive system. But all babies are different. Some may have special dietary needs. If it's clear your baby is having an issue with any formula, or you think your child has a special need, check with your pediatrician to determine the best type of formula for your little one.
All babies need carbohydrates for energy, and lactose is the most abundant carbohydrate found in breast milk.  In fact, carbohydrates make up 40-45% of baby's energy, and this is especially important for their rapidly growing brains.,  Some formulas use a combination of lactose and corn-derived sugars like corn syrup solids, glucose syrup solids and maltodextrin, but ours is just organic lactose.
Lactose intolerance in adults is common among the world population, especially among certain ethnic groups. It’s the inability to digest lactose because of a lack of the enzyme lactase in your small intestine. It is actually more common in adults because your body’s ability to make the enzyme lactase decreases over time. Babies and kids are less likely to be lactose-intolerant early in life. If there is sensitivity to cow’s milk, it’s more likely that it is an intolerance or allergy to the protein. Breast milk contains lactose as its most abundant carbohydrate, so we are naturally hard-wired to be able to digest it. Though rare, it is possible for babies to be sensitive to lactose, so if you suspect your baby might be, please consult your pediatrician.
On our ingredient label you will see both soy lecithin and soy oil. Soy lecithin is an emulsifier, which helps keep the plant oils in the infant formula and the added water together in the bottle. Without it, they would separate (remember: oil and water don’t mix). Soy oil is part of a blend of oils that together provide energy for baby and help with the absorption of vitamins and minerals., 
We know some parents are concerned about soy allergies. If you are, it might be helpful to know that the allergy component of soy is in the protein and there is very little protein found in soy lecithin and soy oil.However, because soy lecithin is derived from soy, we do label it as an allergen. If you do have concerns, consult with your pediatrician.
Our organic formula does not include genetically engineered soy.
Plant-based oils are included in infant formula because they’re used to achieve the appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk. We include palm oil as a component of our plant-based oil blend as it is the closest oil that mimics the palmitic acid found in breast milk.
There have been studies regarding the digestion of palm oil and how that can supposedly lead to decreased calcium absorption (and therefore decreased bone density) in babies. However, other studies showed no difference in longer-term outcomes between formula-fed and breastfed babies. For example, a study that followed kids up to age 10 who drank formula containing palm oil as babies showed similar bone mass as breastfed infants. Another study with tots who drank formula containing palm oil as babies showed no significant difference in bone content and bone mineral density compared to breastfed infants. In fact, the way the body processes calcium is a highly regulated biological process and much of the calcium in infant formulas (with or without palm oil) is excreted in the infant’s urine.
Our organic palm oil is Roundtable on Sustainable Palm Oil (RSPO) certified.
No. Our formula is made with milk from cows that are not treated with antibiotics, as per required for our organic certification.
We believe strongly in the advantages organic food brings to our families and to Mother Nature.
No. Our formula is made with milk from cows that are not treated with growth hormones.* This is necessary for organic certification.
We believe strongly in the advantages organic food brings to our families and to Mother Nature.
*No significant difference has been shown between milk derived from rBST-treated and non-rBST treated cows. Our formula comes from cows that are not treated with rBST.
No. Our formula is made with milk from cows that are not fed anything that has been grown using synthetic pesticides or fertilizers, as required for organic certification.
We believe strongly in the advantages organic food brings to our families and to Mother Nature
No. Our formula does not contain carrageenan.
No. Our formula does not contain l-carnitine.
For questions or concerns regarding Grow Well Organic Infant Formula, please call us at (800) 410-9630 from 7:30am – 8:00pm Eastern Time, Monday through Friday.