It is important for you to remember that your child’s health isn’t created overnight. Building the foundation of your child’s Nutritional Intelligence is a journey that can be filled with tasty exploration, experimentation, development and delicious choices. The process doesn’t have to be scary or overwhelming. So much of what your child needs is much simpler and more intuitive than you might think.

The confusion many parents feel is a result of misinformation that has been marketed and taught (yes, to doctors too!) for over 50 years. Plum is here to help change that. With that goal in mind, we’ve created a system that is easy to navigate and fun to follow. Here are the five basic facts you need to know—and some easy, simple tips to make the journey that much sweeter.