The Full Effect The Full Effect

The Full Effect®

When little ones are full of the right nutrients, they can live into their full potential and have their full effect on the world.

Plum's program donating nourishing food to little ones in need across America.


Organic meals and snacks donated by Plum Organics - and counting!

The Problem: Food Insecurity

A food insecure child does not have access to consistent and sufficient food to be fully nourished. In the US, we often use the term “food insecurity” versus “hunger,” because for many, it’s not just a calorie crisis. It’s a nutrition crisis.



15.7 million children in America live in poverty

85% of food insecure families have at least one working adult in the household


Food Insecurity

16 million children in America are food insecure

result in


malnourished children experience

nutrition-related diseases, like diabetes & obesity

higher rate of illness & hospitalization

learning & developmental delays

Ages 0-3 years

Our Approach

We believe every little one deserves the nutrients, vitamins and calories she needs to thrive. Working with nonprofit partners in communities across the US, The Full Effect® fights malnutrition by donating nourishing organic food and promoting nutrition education.

We produce nutritious products that we donate to our nonprofit partners who get it into the hands of little ones in need across America

In addition to donating Plum products from across our portfolio, we created the Super Smoothie, a special Plum product designed to help fight hunger in America.

Assisted by our anti-hunger partners and our pediatric advisor, Dr. Alan Greene, we formulated this organic blend of fruits, veggies and grains to help fortify the diets of children, especially those who don’t get regular healthy meals. With the help of our supply chain partners, we’re producing Super Smoothies to be donated to families in need across the US.

You can help, too. For every pack of Super Smoothies you buy to nourish your little one, another Super Smoothie is donated to nourish a little one in need.


With the help of our amazing partners, Plum’s organic meals and snacks are delivered to little ones in need across America. And when disasters strike, our partners help us reach the children impacted in nations across the world.

The Full Effect - Impact Map

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