Formula | Plum Organics

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We Get It.
That's Why We Made It.

As an organic food company, we've always admired nature's complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we're also a team of parents that know firsthand that life - and parenting - isn't always perfect. Because life happens, our goal was to design an organic formula we can feel good about feeding our babies and yours.

Premium Formula

  • Modeled after breast milk
  • Complete nutrition for baby’s first year
  • Easy on baby’s tummy
  • No corn syrup solids added
  • DHA* & ARA – help support brain and eye development
  • USDA Certified Organic & no genetically engineered ingredients
  • Milk from cows not treated with rBST**
  • Kosher dairy and gluten free


*Water-extracted DHA
**No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

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Gentle® Formula

  • Created for fussiness and gas with easy-to-digest proteins†
  • Complete nutrition for baby’s first year
  • No corn syrup solids added
  • DHA* & ARA – help support brain and eye development
  • USDA Certified Organic & no genetically engineered ingredients
  • Milk from cows not treated with rBST**
  • Kosher dairy and gluten-free


†Partially hydrolyzed proteins
*Water-extracted DHA
**No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

SHOP NOW

Premium Formula

  • Modeled after breast milk
  • Complete nutrition for baby’s first year
  • Easy on baby’s tummy
  • No corn syrup solids added
  • DHA* & ARA – help support brain and eye development
  • USDA Certified Organic & no genetically engineered ingredients
  • Milk from cows not treated with rBST**
  • Kosher dairy and gluten free


*Water-extracted DHA
**No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

Gentle® Formula

  • Created for fussiness and gas with easy-to-digest proteins†
  • Complete nutrition for baby’s first year
  • No corn syrup solids added
  • DHA* & ARA – help support brain and eye development
  • USDA Certified Organic & no genetically engineered ingredients
  • Milk from cows not treated with rBST**
  • Kosher dairy and gluten-free


†Partially hydrolyzed proteins
*Water-extracted DHA
**No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

What's in Our Formula?

Formula is a really important first food made mostly of cow’s milk and plant-based oils and supplemented with a whole host of minerals and vitamins mandated by the FDA to ensure baby grows well. [1]

We know you read the label on every food you feed your family, and formula should be no different. Since it’s a bit more complicated than other Plum products, we thought we’d give you a hand in understanding the ingredient list, and why each and every ingredient is in our formula (and many others you’ll find on the market).

Organic Lactose

All babies need carbohydrates for energy, and lactose is the most abundant carbohydrate found in breast milk.[2] In fact, carbohydrates make up 40-45% of baby’s energy, and this is especially important for their rapidly growing brains.[3] , [4] Some formulas use a combination of lactose and corn-derived sugars like corn syrup solids, glucose syrup solids and/or maltodextrin, but ours is just organic lactose.

Organic Palm Oil or Palm Olein

Organic palm oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and veturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk. We include palm oil as a component of our plant-based oil blend as it’s the closest oil that mimics the palmitic acid found in breast milk. [5]Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Our organic palm oil is Roundtable on Sustainable Palm Oil (RSPO) certified. [8]

Organic Soy Oil

Organic soy oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Certified organic formulas like ours contain no genetically engineered ingredients (that’s GMOs), and this includes the soy. We know some parents are concerned about soy allergies. If you are, it might be helpful to know that the allergy component of soy is in the protein and there is very little protein found in soy oil. [9] If you do have concerns, consult with your pediatrician.

Organic Coconut Oil

Organic coconut oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7]

Organic High Oleic (Safflower or Sunflower) Oil

Organic safflower and sunflower oils are both a source of dietary fat for baby. The oil we use varies depending on availability. Both are high oleic oils meaning they have a lot of monounsaturated fats to offer baby, a good thing all around. Our organic high oleic safflower/sunflower oil is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk, which typically contains 20% palmitic acid and about 34% oleic acid. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7]

Organic Nonfat Milk

Infant formula’s inspiration is breast milk. Since we can’t perfectly reproduce breast milk, we use the closest thing in nature: cow’s milk. We deconstruct it so that we can build it back up again in proportions that are closer to breast milk. We start with nonfat milk and add the fats back in from the plant-based oils so that baby is getting the right blend of fats.

Organic Whey Protein Concentrate

Whey, and its best friend, casein, are two types of protein found in both cow’s milk and human breast milk. These two powerhouse proteins help support many different functions including growth and development. [10] While cow’s milk is higher in casein, the opposite is true for human breast milk, which is relatively higher in whey protein. [11] Whey protein is easier for babies to digest than casein. All infant formulas, including ours, are created with the intent to be gentle on baby’s digestive system.

Less than 1% Ingredients

Infant formula is a highly regulated product, as it should be. The FDA has mandated which nutrients and at what levels must be included in all infant formulas. [1] From emulsification to preservation to nutrition, we’ve carefully selected each individual ingredient in the “less than 1%” category based on functionality and formula optimization. Next, all the ingredients found in our Minerals & Vitamins overview are the ones required by the FDA.

VIEW DETAILS

  1. U.S. Food and Drug Administration. Title 21 – Section 412(i) of the FFDCA and 21 CFR. 107.100http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?fr=107.100 Accessed February 6, 2016.

  2. Vannucci RC, Vannucci SJ. Glucose metabolism in the developing brain. Seminars Perinatology. 2000;24(2):107-115. http://www.ncbi.nlm.nih.gov/pubmed/10805166

  3. Mepham TB. Physiology of Lactation. Milton Heynes. UK Open University Press; 1987 https://books.google.com/books/about/Physiology_of_lactation.html?id=m8hqAAAAMAAJ Accessed February 6, 2016

  4. Kalhan SC, Kilic L. Carbohydrate as a nutrient in the infant and child: range of acceptable intake. Eur J Clin Nutr. 1999;53(Suppl 11):S94-S100. http://www.ncbi.nlm.nih.gov/pubmed/10365985

  5. Lammi-Keefe CJ, Jenson RG. Lipids in human milk: a review. 2: composition and fat-soluble vitamins. J Ped Gastro and Nut.1984;3(2):172-198. http://journals.lww.com/jpgn/Abstract/1984/03000/Lipids_in_Human_Milk__A_Review__2__Composition_and.4.aspx

  6. Kleinman R, Greer FR. Policy of the American Academy of Pediatrics. Guidelines for length of exclusive formula feeding and supplementation with solid foods. Pediatric Nutrition. 7th Edition. http://reader.aappublications.org/pediatric-nutrition-7th-edition-sponsored-member-benefit/1.

  7. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/10#424. Accessed February 6, 2016.

  8. Roundtable on Sustainable Palm Oil. http://www.rspo.org/. Accessed on February 5, 2016

  9. Crevel RW, Kerkhoff MA, Koning MM. Allergenicity of refined vegetable oils. Food Chem Toxicol. 2000;38(4):385-393. http://www.ncbi.nlm.nih.gov/pubmed/10722892

  10. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/12#590. Accessed February 6, 2016.

  11. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/12#621. Accessed February 6, 2016.

What's in Our Formula?

Formula is a really important first food made mostly of cow’s milk and plant-based oils and supplemented with a whole host of minerals and vitamins mandated by the FDA to ensure baby grows well. [1]

We know you read the label on every food you feed your family, and formula should be no different. Since it’s a bit more complicated than other Plum products, we thought we’d give you a hand in understanding the ingredient list, and why each and every ingredient is in our formula (and many others you’ll find on the market).

Organic Lactose

All babies need carbohydrates for energy, and lactose is the most abundant carbohydrate found in breast milk. [2] In fact, carbohydrates make up 40-45% of baby’s energy, and this is especially important for their rapidly growing brains. [3][4] Some formulas use a combination of lactose and corn-derived sugars like corn syrup solids, glucose syrup solids and/or maltodextrin, but ours is just organic lactose.

Organic Palm Oil or Palm Olein

Organic palm oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk. We include palm oil as a component of our plant-based oil blend as it’s the closest oil that mimics the palmitic acid found in breast milk. [5]Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Our organic palm oil is Roundtable on Sustainable Palm Oil (RSPO) certified. [8]

Organic Soy Oil

Organic soy oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Certified organic formulas like ours contain no genetically engineered ingredients (that’s GMOs), and this includes the soy. We know some parents are concerned about soy allergies. If you are, it might be helpful to know that the allergy component of soy is in the protein and there is very little protein found in soy oil. [9] If you do have concerns, consult with your pediatrician.

Organic Coconut Oil

Organic coconut oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy, [6] and fat helps aid in vitamin absorption. [7]

Organic High Oleic (Safflower or Sunflower) Oil

Organic safflower and sunflower oils are both a source of dietary fat for baby. The oil we use varies depending on availability. Both are high oleic oils meaning they have a lot of monounsaturated fats to offer baby, a good thing all around. Our organic high oleic safflower/sunflower oil is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk, which typically contains 20% palmitic acid and about 34% oleic acid. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7]

Organic Hydrolyzed Whey Protein

Whey is the most abundant protein found in breast milk. Our whey comes from organic cow’s milk and is broken down (hydrolyzed) for easy digestion.

Less than 1% Ingredients

Infant formula is a highly regulated product, as it should be. The FDA has mandated which nutrients and at what levels must be included in all infant formulas. [1] From emulsification to preservation to nutrition, we’ve carefully selected each individual ingredient in the “less than 1%” category based on functionality and formula optimization. Next, all the ingredients found in our Minerals & Vitamins overview are the ones required by the FDA.

VIEW DETAILS

  1. U.S. Food and Drug Administration. Title 21 – Section 412(i) of the FFDCA and 21 CFR. 107.100http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?fr=107.100 Accessed February 6, 2016.

  2. Vannucci RC, Vannucci SJ. Glucose metabolism in the developing brain. Seminars Perinatology. 2000;24(2):107-115. http://www.ncbi.nlm.nih.gov/pubmed/10805166

  3. Mepham TB. Physiology of Lactation. Milton Heynes. UK Open University Press; 1987 https://books.google.com/books/about/Physiology_of_lactation.html?id=m8hqAAAAMAAJ Accessed February 6, 2016

  4. Kalhan SC, Kilic L. Carbohydrate as a nutrient in the infant and child: range of acceptable intake. Eur J Clin Nutr. 1999;53(Suppl 11):S94-S100. http://www.ncbi.nlm.nih.gov/pubmed/10365985

  5. Lammi-Keefe CJ, Jenson RG. Lipids in human milk: a review. 2: composition and fat-soluble vitamins. J Ped Gastro and Nut.1984;3(2):172-198. http://journals.lww.com/jpgn/Abstract/1984/03000/Lipids_in_Human_Milk__A_Review__2__Composition_and.4.aspx

  6. Kleinman R, Greer FR. Policy of the American Academy of Pediatrics. Guidelines for length of exclusive formula feeding and supplementation with solid foods. Pediatric Nutrition. 7th Edition. http://reader.aappublications.org/pediatric-nutrition-7th-edition-sponsored-member-benefit/1.

  7. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/10#424. Accessed February 6, 2016.

  8. Roundtable on Sustainable Palm Oil. http://www.rspo.org/. Accessed on February 5, 2016

  9. Crevel RW, Kerkhoff MA, Koning MM. Allergenicity of refined vegetable oils. Food Chem Toxicol. 2000;38(4):385-393. http://www.ncbi.nlm.nih.gov/pubmed/10722892

  10. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/12#590. Accessed February 6, 2016.

  11. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/12#621. Accessed February 6, 2016.

You Might Be Wondering...

Why did Plum launch infant formula?

What is Plum's position on breastfeeding?

What does it mean that Plum's formulas are organic?

What is the whey to casein ratio of Plum's Premium infant formula?

Is the formula tub recyclable?

Why do Plum's formulas include DHA & ARA?

Can we combo feed with Plum's formula?

How do I choose which Plum Infant Formula is right for my baby?

  1. U.S. Food and Drug Administration. Title 21 – Section 412(i) of the FFDCA and 21 CFR. 107.100 http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?fr=107.100. Accessed February 6, 2016.

  2. Vannucci RC, Vannucci SJ. Glucose metabolism in the developing brain. Seminars Perinatology. 2000;24(2):107-115. http://www.ncbi.nlm.nih.gov/pubmed/10805166

  3. Mepham TB. Physiology of Lactation. Milton Heynes. UK Open University Press; 1987 https://books.google.com/books/about/Physiology_of_lactation.html?id=m8hqAAAAMAAJ. Accessed February 6, 2016

  4. Kalhan SC, Kilic L. Carbohydrate as a nutrient in the infant and child: range of acceptable intake. Eur J Clin Nutr. 1999;53(Suppl 11):S94-S100. http://www.ncbi.nlm.nih.gov/pubmed/10365985.

  5. Lammi-Keefe CJ, Jenson RG. Lipids in human milk: a review. 2: composition and fat-soluble vitamins. J Ped Gastro and Nut.1984;3(2):172-198. http://journals.lww.com/jpgn/Abstract/1984/03000/Lipids_in_Human_Milk__A_Review__2__Composition_and.4.aspx.

  6. Kleinman R, Greer FR. Policy of the American Academy of Pediatrics. Guidelines for length of exclusive formula feeding and supplementation with solid foods. Pediatric Nutrition. 7th Edition. http://reader.aappublications.org/pediatric-nutrition-7th-edition-sponsored-member-benefit/1.

  7. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/10#424. Accessed February 6, 2016.

  8. Roundtable on Sustainable Palm Oil. http://www.rspo.org/. Accessed on February 5, 2016

  9. Crevel RW, Kerkhoff MA, Koning MM. Allergenicity of refined vegetable oils. Food Chem Toxicol. 2000;38(4):385-393. http://www.ncbi.nlm.nih.gov/pubmed/10722892

You Might Be Wondering...

Why did Plum launch infant formula?

What is Plum's position on breastfeeding?

What does it mean that Plum's formulas are organic?

What is partially hydrolyzed whey protein, and how can it help your baby?

Is the formula tub recyclable?

Why do Plum's formulas include DHA & ARA?

Can we combo feed with Plum's formula?

How do I choose which Plum Infant Formula is right for my baby?

  1. U.S. Food and Drug Administration. Title 21 – Section 412(i) of the FFDCA and 21 CFR. 107.100 http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?fr=107.100. Accessed February 6, 2016.

  2. Vannucci RC, Vannucci SJ. Glucose metabolism in the developing brain. Seminars Perinatology. 2000;24(2):107-115. http://www.ncbi.nlm.nih.gov/pubmed/10805166

  3. Mepham TB. Physiology of Lactation. Milton Heynes. UK Open University Press; 1987 https://books.google.com/books/about/Physiology_of_lactation.html?id=m8hqAAAAMAAJ. Accessed February 6, 2016

  4. Kalhan SC, Kilic L. Carbohydrate as a nutrient in the infant and child: range of acceptable intake. Eur J Clin Nutr. 1999;53(Suppl 11):S94-S100. http://www.ncbi.nlm.nih.gov/pubmed/10365985.

  5. Lammi-Keefe CJ, Jenson RG. Lipids in human milk: a review. 2: composition and fat-soluble vitamins. J Ped Gastro and Nut.1984;3(2):172-198. http://journals.lww.com/jpgn/Abstract/1984/03000/Lipids_in_Human_Milk__A_Review__2__Composition_and.4.aspx.

  6. Kleinman R, Greer FR. Policy of the American Academy of Pediatrics. Guidelines for length of exclusive formula feeding and supplementation with solid foods. Pediatric Nutrition. 7th Edition. http://reader.aappublications.org/pediatric-nutrition-7th-edition-sponsored-member-benefit/1.

  7. The National Academies Press. Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids 2005. http://www.nap.edu/read/10490/chapter/10#424. Accessed February 6, 2016.

  8. Roundtable on Sustainable Palm Oil. http://www.rspo.org/. Accessed on February 5, 2016

  9. Crevel RW, Kerkhoff MA, Koning MM. Allergenicity of refined vegetable oils. Food Chem Toxicol. 2000;38(4):385-393. http://www.ncbi.nlm.nih.gov/pubmed/10722892

Well Fed, Well Said.

Everyone’s feeding journey is different, but it’s still helpful to hear from parents who are navigating the same decisions you are.

Shop Now

We had our first baby this January and have been struggling to find a formula for my baby as the milk I pump is not enough! I cried every time I or my husband had to feed her formula because it was a struggle for her to get it down. I got Plum Formula and she took it down like a champ and was smiling!

The Gentle formula is wonderful! No gas or constipation at all.

Well Fed, Well Said.

Everyone’s feeding journey is different, but it’s still helpful to hear from parents who are navigating the same decisions you are.

Shop Now

We had our first baby this January and have been struggling to find a formula for my baby as the milk I pump is not enough! I cried every time I or my husband had to feed her formula because it was a struggle for her to get it down. I got Plum Formula and she took it down like a champ and was smiling!

-Darlene J.

The Gentle formula is wonderful! No gas or constipation at all.

-Kelly Elizabeth

Resources

  • Nursing and considering combo-feeding?

    see more
  • What’s in baby’s formula? Part 1: Macronutrients

    see more
  • What’s in baby’s formula? Part 2: Micronutrients

    see more

Giving Back

The challenges of infant feeding are exacerbated for many low income families. We’re extending our program The Full Effect® to provide support and education around breastfeeding and infant feeding to families in need.

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