Food Navigator-USA

Plum Organics sales surge 44% in 2015 as ‘food-forward’ formulations tap into needs of Millennial shoppers

By: Elaine Watson

Date: 16/12/2015

Dollar sales of Plum Organics surged 44.2% in measured channels* in the past 52 weeks, 3.8 times the average rate of growth for brands in the organic baby food segment, says the company, which has secured a 7.2% share of the $1.6bn US baby food and snacks category.

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