Plum Organics, the baby food brand owned by Campbell Soup Co., re-shared this month a photo of Evelyn eating a Mighty Veggie pouch, calling the picture “adorable” in its Instagram caption. “It is very flattering,” Ms. Rodgers says.
The brand posts a handful of pictures on its Instagram account each week and selects a “Fan of the Week” to feature on Facebook. Those posts generate up to 50% higher engagement, meaning more likes and comments, than an average post. “Everyone wins,” says Katie Sobel, senior director of marketing communications at Plum Organics.
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