Story | Plum Organics

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Our Story
Founded by parents, for parents, our roots date back to when we first began feeding our own little ones. In 2007, Plum opened for business.

Food Philosophy

Plum was founded on the belief that little ones deserve the very best food from the very first bite. So a group of parents got together and started asking questions. Is white rice cereal really the best first food? Is picky eating a given? Where do taste preference come from?

In order to cultivate Nutritional Intelligence – an intelligence that will help babies choose healthy foods later in life – Plum focuses on adventurous eating through a wide variety of flavors, early and often. These are the beliefs that guide our product development every day.

The Full Effect

Every little one deserve the nutrients she needs to grow and thrive. For this reason, we donate millions of our nutritious organic meals and snack to kids in need across America.

B Corp

As a certified B Corp and a Public Benefit Corporation, we believe business can and should be a force for good.


As a company, we practice what we preach. Our office space is open and built for collaboration, and our driving motivation is to innovate through change. By making it okay to challenge the status quo, we foster a culture that encourages newness and allows us to stay focused on the things that matter most.

Wellness Advisory Panel

Our Wellness Advisory Panel helps ensure Plum’s mission – to nourish little ones with the very best food from the very first bite – is actionable, credible and grounded in the most progressive thinking out there.